Natalie Noy in an interview for Calcalist regarding the uniqueness of the high-tech niche
Natalie Noy, Co-Head of ERM’s High-tech & Venture Capital practice, in an interview for Calcalist regarding the uniqueness of the high-tech niche. Natalie shares her predictions for 2020 in tech and investments and talks about what guided her to strive to be a leading female advocate in her field. for further reading (He) click here.
ERM advises Maverick on the sale of Unbotify to Adjust
ERM has advised Maverick Ventures Israel, on the acquisition of the Israeli start-up Unbotify by the German company Adjust. Unbotify has developed an AI solution that analyzes human behavior patterns within websites’ and mobile apps’ user-flows, to differentiate between bots and actual humans to prevent digital fraud activity. Maverick Ventures Israel is the main investor in Unbotify. […]
Natalie is a partner and head of the firm’s high-tech and start-ups practice. Her practice is focused on high-tech, corporate, commercial, M&A and corporate finance (including private equity and venture capital investments). Natalie has vast experience advising start-ups throughout their life cycle from early stage to M&A/IPO, as well as advising leading Israeli and international technology companies and investors on their local and international transactions. The deals Natalie has advised on include domestic and cross-border M&A transactions, equity financings, venture lending, strategic R&D agreements, complex technology transfer agreements, licensing agreements, distribution agreements and joint ventures.
Clients & Deals
- Maverick Ventures Israel, recognised as one of the most active funds in Israel, on a number of their investments including Behalf, Mintigo, PowerInbox, Precognize, SafeBreach, Utilis, Raycatch, Rumble and Unbotify.
- Kuang-Chi, a Shenzhen-based technology conglomerate on their investment in Beyond Verbal, a company which enables machines to understand human emotions.
- The founder of Face.com on its acquisition by Facebook.
- Songo Media on its financing by TPY Capital (a privately held PE firm) and a host of international lenders.
- Atrinet, a leading provider of network management, in their cross border acquisition of entitities whose operations and activities covered multiple juridictions, including South America, North America and Europe.
- OmniTas, a group developing an Aviation Technology Park (ATP).
- TVibes on its acquisition by the the Teddy Sagi Group.
- SciGen Israel on its cross-border acquisition by UK based FDS Pharma.
Legal500 has recognised Natalie’s expertise in the Hi-Tech and Start-ups field and in the Commercial, Corporate and M&A field. According to the Legal500, Natalie is the “name to note”, “a hungry go-getter”, and “a leader in her field’. Natalie is described by the leading ranking as “one of the strongest company-side/VC lawyers”.
Natalie’s technological orientation initially developed while serving in MAMRAM (the Israel Defense Forces’ central computing system) prior to her legal career.
Prior to joining Epstein Rosenblum Maoz (ERM), Natalie led the high tech and technology team at a leading Israeli law firm and prior to that, worked as a senior associate at other major Israeli law firms.